Geo Marketing Market Forecast Specifies Prime Growth by 2027
Geo marketing is the analysis of demographic and economic data of territory to plan marketing strategies. The location knowledge is used to frame marketing efforts, using digital mapping to organize and display data for review and decision-making. The digital map is used by marketers to analyze data by geographic region.
The geo marketing market is heavily influenced by driving factors such as increasing demand for location-based Intelligence, growing use of location analytics and big data and wide acceptance of location-based applications.However legal concerns and privacy threats are the restraints of this market.
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Top Key Player
1. Bluedot Innovation
2. Cisco Systems India Pvt. Ltd
7. Qualcomm Technologies, Inc.
8. Reveal Mobile, Inc
10. Software AG
The “global geo marketing market analysis to 2027″ is a specialized and in-depth study of the Technology, Media and Telecommunications industry with a special focus on the global geo marketing market trend analysis. The report aims to provide an overview of the Geo marketing market with detailed market segmentation by technology, component, location, deployment mode and by vertical. The global geo marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading geo marketing market players and offers key trends and opportunities in the geo marketing market.
The global Geo marketing market is segmented on the basis of technology, component, location, deployment mode and by vertical.Based on technology, the market is segmented as bluetooth, global positioning system, radio-frequency identification, WI-fi, near-field communication, beacon. Based on component the market is segmented as software, geofencing and reporting and data visualization. On basis of location type the market is segmented as indoor and outdoor. Based on deployment mode the market is segmented as cloud based and on-premises. On basis of Vertical the market is segmented as retail and ecommerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, telecommunications and IT.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global geo marketing market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geo marketing market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
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The report analyzes factors affecting geo marketing market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the geo marketing market in these regions.
The reports cover key developments in the geo marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from geo marketing market are anticipated to lucrative growth opportunities in the future with the rising demand for geo marketing market in the global market. Below mentioned is the list of few companies engaged in the geo marketing market.
The report also includes the profiles of key geo marketing market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
Reason to Buy
– Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Geo Marketing Market
– Highlights key business priorities in order to assist companies to realign their business strategies.
– The key findings and recommendations highlight crucial progressive industry trends in the Geo Marketing Market, thereby allowing players to develop effective long term strategies.
– Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
– Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.