East Africa Baby Diapers Market to Rise to US$218.7 mn by 2024; Decline in Infant Mortality Rate to Fuel Demand
The vendor landscape of the East Africa baby diapers market features a largely consolidated nature, with leading companies such as Indevco Group, Procter and Gamble, Interconsumer Products Ltd., Johnson & Johnson, Unicharm Corporation, and SCA Hygiene accounting for a large share in the overall market revenue. Procter and Gamble accounted for nearly 22% of the Kenya baby diapers market, which holds the largest share in the entire East Africa baby diapers market, in 2015.
As most countries in the region fall in the developing category, product cost is an important determinant of growth for companies operating in the East Africa diaper market. Owing to this, companies have chiefly adopted strategies to cut down the final cost of products and are seen favoring their own distribution agents as compared to third party sellers. Resources are also being ploughed into the research and development of environment-friendly products so as to appeal to a rising consumer base of environmentally conscious parents.
According to the report, the East Africa baby diapers market will rise to a revenue valuation of US$218.7 mn by 2024, exhibiting a 3.6% CAGR from 2016 to 2024. In terms of volume, the market is expected to rise to market size of 9.58 mn units by 2024, registering a CAGR of 3.2% over the forecast period.
For the study, the market has been segmented as follows:
East Africa baby diapers market, by product
- Cloth Diapers
- Disposable Diapers
- Training Nappies
- Swim Pants
East Africa baby diapers market, by Country:
- Rest of East Africa
East Africa Baby Diapers Market:
Leading players are also developing sustainable products made with biodegradable materials to attract parents who are conscious of the environmental impact of disposing diapers. Major manufacturers are making product innovations and actively boosting their distribution channels to consolidate their presence across major countries. Key players operating in this market include Procter and Gamble, Unicharm Corporation, Johnson and Johnson, INDEVCO Group, SCA Hygiene Products GmbH, Mega Soft (Fujian) Hygiene Products Co. Ltd., and Interconsumer Products Ltd.