Customer Experience Management (CEM) Market Precise Study on Factors, Market Drivers and Key Players Strategies Analyzed Till 2025

Press Release

Global Customer Experience Management (CEM) Market to reach USD 27.97 billion by 2025. Global Customer Experience Management (CEM) Market valued approximately USD 5.02 billion in 2016 is forecasted to grow with a healthy growth rate of more than 21.03% over the forecast period 2018-2025. The major factors speculated to augment the markets are technological progressions in the cloud and big data analytics to manage, design, and improve end-to-end consumer experience process, growing espousal of customer experience management solutions to minimize the customer churn rate across the globe, and escalating requirements for the personalized experience by customers across different industries.

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Customer Experience Management (or CEM) is defined as the practice of designing and reacting to customer communications to meet and/or exceed customer expectations and, thus, raise customer satisfaction, advocacy, and loyalty.

The regional analysis of Global Customer Experience Management (CEM) Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading region across the world in terms of market share. Whereas, owing to the countries such as China, Japan, and India, Asia Pacific region is also expected to exhibit higher growth rate / CAGR over the forecast period 2018-2025.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Analytical Tools:

*Text Analytics
*Enterprise Feedback Management (EFM) Software
*Speech Analytics
*Web Analytics
*Other Analytics

By Touch Point Type:

*Social Media
*Call Centers
*Mobile
*Stores
*Web Services
*Email
*Others

By Deployment:

*On-Premise
*Cloud

By Vertical:

*Retail
*Banking, Financial Services & Insurance (BFSI)
*Energy & Utilities
*Healthcare
*Manufacturing
*IT & Telecom
*Consumer Goods
*Others

By Regions:
*North America
o U.S.
o Canada
*Europe
o UK
o Germany
*Asia Pacific
o China
o India
o Japan
*Latin America
o Brazil
o Mexico
*Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2015, 2016
Base year – 2017
Forecast period – 2018 to 2025

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The industry is seeming to be fairly competitive. Some of the leading market players include CA Technologies, IBM Corporation, Clarabridge, Oracle Corporation, Medallia, Adobe Systems Incorporated, Avaya, Inc., Nokia Networks, Chime Technologies Inc., SAS Institute Inc., and so on. The fierce competitiveness has made these players spend in product developments to improve the customer’s requirements.

Target Audience of the Customer Experience Management (CEM) Market Study:

*Key Consulting Companies & Advisors
*Large, medium-sized, and small enterprises
*Venture capitalists
*Value-Added Resellers (VARs)
*Third-party knowledge providers
*Investment bankers
*Investors

About Kenneth Research

Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation

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